Google has announced the launch of a new project which is designed to speed up the web on mobile, called the Accelerated Mobile Pages project.
The search giant has teamed up with a wide range of large publishers for the project, the list includes the BBC, Mashable, the New York Post, Time and many more.
Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.